Wild Tail Mission:
Wild Tail Brewing Co. is a new craft brewery inspired by the untamed spirit of nature and the thrill of the wild. Rooted in adventure and exploration, Wild Tail aims to craft bold, flavorful beers that tell a story. The brewery seeks to attract both outdoor enthusiasts and craft beer lovers with a strong visual identity that captures its essence.
Project Goal + Challenge:
To design packaging/label that reflects Wild Tail Brewing CO. that is authentic, high quality, independent, sustainable, and true to their story.
Keywords:
Rustic, Bold, & Adventurous.
Demographics + Visual Inspiration:
Targeted at outdoor enthusiasts, adventure seekers, hikers, campers, and craft beer connoisseurs in the 25–45 age range.
Earth tones with vibrant accent colors that vary by beer style will be used, along with strong, hand-crafted or vintage-inspired typefaces. Wildlife motifs, mountainous landscapes, hand-drawn illustrations, and organic textures emphasize the confident, witty, and spirited tone.
The Process:
Ideation, sketch, initial draft, modification & final touches.
Playing off of the name of the brewery, I illustrated a fox with a tail resembling hops to visualize the brand and give options for logo variations.
Outcomes:
Wild Tail Brewing CO. has a visual identity that upholds the values and appeases those that it matters to appease.
