Project Goal:
To create a distinctive and emotionally resonant brand identity for Colibrí Coffee, a hummingbird-inspired specialty coffee brand, that captures the elegance, vibrancy, and energy of its namesake. The design should reflect the brand’s core values: sustainability, craft, and connection to nature, while appealing to modern, design-conscious coffee lovers.
Through thoughtful visual storytelling, packaging, and brand touchpoints, the goal is to build a cohesive system that feels both grounded and uplifting, like the ritual of that first sip in the morning.
Brand Mission Statement:
We believe great coffee should feel like a little bit of magic quick, bright, and worth chasing. At Colibrí Coffee, we roast in small batches, source with heart, and craft each bag to bring joy to your daily ritual. Inspired by the hummingbird, we’re here to help you savor the moment, one vibrant sip at a time.
Brand Keywords:
Earthy Minimalist Warm + tactile Artisan Adventure-driven Ethical / sustainable
Target Audience:
Young professionals and creatives (ages 22–38) who value good design, nature, and ethical sourcing. They shop local, camp on weekends, and care deeply about the planet.
Young professionals and creatives (ages 22–38) who value good design, nature, and ethical sourcing. They shop local, camp on weekends, and care deeply about the planet.
Visual Inspiration:
Weathered textures, natural color schemes and hand-drawn elements.
