Project Goal + Challenge:
I thought about how I could best appease fans of the orange flavor and tea drinkers with this project.
Keywords:
Orange, Tea, & Packaging Design.
Demographics + Visual Inspiration:
The target audience for this packaging design project were avid tea drinkers and orange lovers. As a tea drinker and orange fanatic myself, this was a perfect opportunity to bring my own perspective to the table. I aimed to create a homey and warm atmosphere associated with the product, accentuated by hand illustrations.
The Process:
Ideation, sketch, initial draft, modification & final touches.
Outcomes:
With the designs I created for Lovely Orange Tea, the packaging was elevated to the next level, helping this product stand out compared to its competitors.
