Verdant Glow Mission:
Verdant Glow is a botanical skincare brand rooted in the harmony of nature and modern skin science. We believe that radiant, healthy skin starts with pure, plant-powered ingredients that nourish, restore, and protect. Our formulations are meticulously crafted to be clean, effective, and kind to both your skin and the planet. Every product is infused with nutrient-rich botanicals, moisture-boosting actives, and a commitment to sustainability, offering a daily ritual of self-care inspired by the lush vitality of the natural world. Verdant Glow is more than skincare, it's a lifestyle of conscious beauty and radiant wellness.
Project Goal + Challenge:
To design packaging/label design that reflects Verdant Glow' brand values.
Keywords:
Skincare, Verdant, & Wholistic.
Demographics + Visual Inspiration:
Targeted at women and men, ages 25–40. These individuals are health-conscious, eco-aware, urban or suburban dwellers with moderate to high disposable income. This serum supports a regular skincare routine, prefers clean or “green” beauty, sensitive or dry skin types.
A customer of Verdant Glow values transparency in ingredients and ethical sourcing. They are interested in natural wellness, sustainability, and holistic self-care. The brand follows skincare trends via Instagram, YouTube, or clean beauty blogs.
The Process:
Ideation, sketch, initial draft, modification & final touches.
The logo for this project was a core element in the design process. I chose to play with the V and depicted it in a way that compares to leaves and I designed it growing from the G. I stuck to a simple color palette to align with the simplicity of the brand.
Outcomes:
The brand identity of Verdant Glow is depicted in a clean, simple and wholistic way. With this design the ideal customer with be attracted to the product.
